ParkStores offer merchandise to extend the memories, the fun and the learning!
You’ll find all of the beautiful Michael Schwab park illustrations on fine apparel and merchandise at the respective stores.
You’ll also find maps, gifts, nature guides, local history books, educational toys and other merchandise that represent the unique cultural history and environment of each park.
Visitor Centers & ParkStores
Seacliff Visitor Center & ParkStore
SEACLIFF STATE BEACH
201 State Park Drive, Aptos
The first building in the day-use area across from the beach
The Visitor Center and ParkStore is open 10 a.m. to 4 p.m. Wednesday through Sunday.
The Seacliff Visitor Center houses an aquarium and viewing tank with ocean creatures to observe as well as exhibits on the history of the beach area and concrete ship. Within the center you will be able to browse and purchase carefully selected thematic items. The ParkStore offers local art depicting our unique coastline, books on cultural and natural history, educational toys, distinct apparel and souvenirs featuring the well loved concrete ship.
Pacific Migrations Visitor Center & ParkStore
NEW BRIGHTON STATE BEACH
1500 Park Ave. (off Highway 1), Capitola
At the campground entrance
CLOSED FOR THE SEASON.
In the Pacific Migrations Visitor Center you can explore migrations of people as well as creatures of the air and sea around the Pacific Rim. Discover the stories of the settlers and cultures that are a part of this region’s rich history. The small ParkStore within the center carries an eclectic mix of merchandise to complement the exhibits. Discover local art and Chinese-themed items as well as educational books and toys, and New Brighton souvenirs and apparel.
Natural Bridges Visitor Center & ParkStore
NATURAL BRIDGES STATE BEACH
2531 West Cliff Drive, Santa Cruz
Next to the Monarch Grove
The Visitor Center and ParkStore are open 10 a.m. to 4 p.m. Friday to Monday.
The ParkStore at Natural Bridges, housed within the visitor center, echoes the themes of the center’s natural history exhibits. Choose from educational toys, books, postcards, posters, apparel and souvenirs of your visit to the Monarch butterfly grove, tidepools and beach.
For more information on Natural Bridges State Beach, click here.
Wilder Ranch Visitor Center & ParkStore
WILDER RANCH STATE PARK
1401 Coast Road, Santa Cruz
In the cultural preserve, inside the 1940s farmhouse
Open 10 a.m to 4 p.m. Thursday through Sunday.
At Wilder Ranch you will find a unique shopping experience within the park’s visitor center. The park’s educational themes include Victorian era ranch and farm life which are reflected in the store’s carefully selected merchandise. Choose from local history books, children’s books, educational toys, and Wilder Ranch apparel and souvenirs.
Mission Adobe Visitor Center & ParkStore
SANTA CRUZ MISSION STATE HISTORIC PARK
144 School Street, Santa Cruz
In the courtyard, next to the Mission Adobe
Open 10 a.m. to 4 p.m. Monday and Thursday through Saturday, and 12-4 p.m. Sunday.
Visit the oldest building in Santa Cruz County and take in the educational exhibits depicting California Indians and life during the Spanish Mission era. The ParkStore carries a wide selection of local, Mission and Native American history books. Fourth grade students and their families will find useful materials for Mission reports.//Directions